pd探花 Announces David D. Cella as Chief Executive Officer鈥�听
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CHICAGO 鈥� November 24, 2025 -鈥�The American Health Information Management Association (pd探花) is pleased to announce the appointment of David鈥�淒ave鈥� D.鈥疌ella as its new Chief Executive Officer. Most recently serving as President of听HCPro, a for-profit subsidiary of pd探花, Cella will take on this newly expanded leadership role, driving innovation and growth across the enterprise.鈥�听
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Cella鈥檚 appointment underscores pd探花鈥檚 commitment to stability and growth following a period of organizational transformation. Having worked closely with pd探花鈥檚 executive team over the past two years, Cella brings a deep understanding of both the association鈥檚 mission and the dynamic healthcare ecosystem in which it鈥痮perates.鈥�听
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鈥淒ave鈥檚 appointment marks an exciting new chapter for pd探花,鈥� said Maria Caban鈥疉lizondo, President and Chair of the pd探花 Board of Directors. 鈥淗is proven leadership, deep industry鈥痚xpertise, and collaborative approach position pd探花 and鈥疕CPro鈥痜or continued success. Dave has鈥痙emonstrated鈥痑 strong ability to unite teams, drive innovation, and deliver results, all while staying grounded in our shared commitment to empowering and equipping health information professionals and advancing trusted health information.鈥濃��听
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As President of鈥疕CPro鈥痵ince 2023, Cella led the organization鈥檚 integration into pd探花 following its acquisition and has been instrumental in aligning both entities under a unified vision of growth and operational excellence. Prior to joining pd探花, he held leadership roles across the healthcare and higher education sectors, including Simplify Compliance, Jones & Bartlett Learning, Elsevier, and NHA/ATI Allied Health. Dave鈥檚 deep understanding of product development, education, and training in healthcare gives him鈥痷nique insight as he steps into the role of leading this dynamic enterprise鈥痵eeking鈥痶o improve health information for patients, providers, payers, and systems.鈥�听
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鈥淚鈥檓 honored to lead pd探花 during this important time in our organization鈥檚 journey,鈥� said鈥疌ella, CEO of pd探花. 鈥減d探花鈥檚 strength lies in its passionate community of professionals who understand the critical role health information plays in transforming care, advancing equity, and improving outcomes. Working alongside our members, staff, and partners, I look forward to strengthening our community, deepening engagement, and increasing the combined positive impact of pd探花 and鈥疕CPro听in the years to come.鈥濃��听
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Cella鈥檚 appointment follows a comprehensive search process led by a diverse committee of pd探花 leadership and stakeholders. After鈥痗onducting interviews and鈥痑n extensive evaluation focused on leadership style, organizational fit, operational and strategic capabilities, and the ability to advance pd探花鈥檚 mission, the鈥痯d探花 Board of鈥疍irectors鈥痷nanimously voted to offer鈥疌ella鈥痶he position.鈥�听
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About the American Health Information Management Association鈥�(pd探花庐)
pd探花 is more than an association鈥搘e are a force for change in healthcare. We are the visionary architect at the center of health information equipping over 100,000 members and credential holders to uphold the highest professional standards through education and certification. We believe every patient deserves the best possible health care, and that starts with accurate, secure data. We represent the extraordinary individuals who work tirelessly to keep us all safe. Get to know us at
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For over 34 years,鈥疕CPro, a division of Simplify Compliance LLC, has specialized in providing the latest healthcare regulatory information through industry-leading publications, continuing education, online coding platforms, instructor-led training, events, consulting services, and more to deliver consistent training, achieve compliance, and maximize workflow efficiencies, resulting in measurable performance and financial improvements. Visit鈥�.鈥�听